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who served as first lady. from martha washington to michelle obama. season one begins tonight at 9:00 eastern and pacific. watched the program earlier in the day live at 2:00 eastern on c-span. >> now the woman who runs yahoo!, cdo marissa mayer. she was at the world economic forum in davos, switzerland, and she shared her insights on the direction of new technology. she is the youngest ceo of a fortune 500 company. the world economic forum brings together thousands of liters in business. this is about half an hour. >> welcome to "insight and ideas with marissa mayer." the c.e.o. of yahoo! if i am not mistaken, this is the first such conversation since becoming ceo. >> that's right. >> well, it is an honor for both me and the economic forum. e're here to talk about the future of technology. let's begin with the one nut that no one seems to be able to crack. the platform shift from desktop to mobile. how do you crack that nut? >> it is really important. if you look at what is happening in terms of the shift to mobile, the number of mobile phones has tripled in five years. tablet sal
early. that was a challenge. >> that is exactly right. we put michelle obama out there in a big way. she really motivated the base. people saying, wake us up on the guy has a chance to meet us. >> what were you doing on debate nights? there were these national conversations on politics. on one side, what were you guys trying to do? >> we are trying to enter into the commentary. they wanted to see how the message was unfolding. there are things that we kept good notes on. >> you have been quoted on this before, the issue of immigration and going after rick perry. you still stand by -- overreacting to perry? >> stuart says you have to go out and take it. at that moment in time during the american assess, rick -- process, rick perry was a very formidable opponent. we were running a campaign used on jobs and the economy. this is the governor of a state. people would say -- we knew he was formidable. we began the debate process. we did some in the debate. >> very aggressive early. >> early on. and when he had written about on security. >> i think he used the phrase "ponzi scheme." >> he did.
. >> that is exactly right. two words stick out -- michelle obama. we put her out there and a big way and she really motivated our base. into the spring, when you guys could going longer and longer and longer, our people kept saying, especially online contributors were like, wait as up when you need us. -- wake us up when you need us. >> what are you doing on these debate nights that were the national conversations on policy, but on one side, what were you guys trying to do? >> it was an opportunity to kind of enter into the commentary and share our pokes and jabs underneath. it was also a chance to see how the message was unfolding. there are things said in the debates that we kept good notes on. later in the campaign, we used those. >> matt, you have been quoted before about the issue of immigration and going after rick perry. do you still stick by what you did? [laughter] the campaign. do you think the campaign overreacted to rick perry? >> look -- >> on the issue of immigration? >> to win your party's nomination, stuart says you have to go out and take it. in the early steps of the primary proce
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